Manulife Hong Kong has launched the latest chapter in its multi-channel, consumer-oriented advertising campaign today, focusing on the need for retirement planning as many Hongkongers have responsibilities towards their spouse even in retirement. The latest campaign via DDB Group Hong Kong is an extension of the Company's "Retirement Solutions" campaign launched last year, which highlights the cost associated with retirement and the need to plan early for a comfortable retirement.
Category: Finance & insurance
Client: Manulife Financial
Agency: DDB Group Hong Kong
Country: Hong Kong
Executive Creative Director: Jeffry gamble
Creative Director: May Wong
Art Director: Leslie Wong
Art Director: Vinza Chu
Copywriter: Vivian Ho
Copywriter: Keith Lam
Account Servicing: Max Mak, Calvin Chow, Emile Chan, Fiona Ho
Digital Producer: Victor Fung
Planning: Tim Schlick