Category: Household: Cleaning Products
Advertiser: MAPA
Product/Service: PROTECTIVE GLOVES
Agency: DON
Production Company: URSULA, Buenos Aires, ARGENTINA
Date of First Appearance: May 5 2010
Chief Creative Officer: Papón Ricciarelli
Copywriter: Juan Rezzonico
Art Director: Ezequiel Maciel
Agency Producer: Carlos Cavaciocchi
Producer: Adrian Damario
Director: Quinto Cruz
English Description
The commercial aims at showing with a touch of humor how unpleasant it is to have hands without sensitivity. We see a woman who does not care about a lost guide dog banner and with her hands posts another banner over it. Her hands became insensitive as she did not protect them. Concept closes “Recover your hands sensitivity. Mapa, rubber (dishwashing) gloves”.