Marc Jacobs: The A-Z of Music

Credits & Description:

Client: Marc Jacobs
Agency: I-d
Agency: VICE
Concept Creator: I-d (vice)
Director: Sam De Jong (halal)
Director Of Music: Sam De Jong (halal)
Director Of Post Production: Rachel Rinkesmith
Post Production Manager: Nick Savarese
Equipment: Eastern Effects, Tcs Camera And Lenses
Post Producer: Caroline Olkowski
Colorist: Tim Masick
Sound Design: Gaelan Mullins
Music: Dave Harrington
Director Of Music: Charlotte Von Kotze
Composer: Dave Harrington
Director Of Photography: Alexander Dynan
Production Manager: Vijay Nyack
Fashion Director: Catherine Newell-hanson
Casting Director: Joanna Cohen
Director: Joshua Lucas
1st Ac: James Hair
2nd Ac: David Flanagan, Joe Robinson
Gaffer: Jonathan Ranier Stevens
Key Grip: Tim Widdop
Best Electric: John Guillen
Sound: Keith Rigling
Production Designer: Alexis Johnson
Art Director: Alexis Wade
Make-up: Alison Smith
Hair Stylist: Sean Michael Bennett
Make-up Assistant: Sofi Chernyak
Hair Assistant: Tajh Tulba
Styling Assistants: Amber Harris, Julia Brooks-berger, Ellen Purtill
Photographer: Logan Jackson
Production Assistants: Vinny Cuevaб Luke Heater
Interns: Julie Jihyun An, Elias Duncan, Hattie James Weed
Editor: Jojo King At Modern Post
Motion Graphics Artist: Sander Brouwer
Colorist Producer: Roxanne Brown
Sound Mix: Gaelan Mullins
Executive Producer At Iconoclast: Jean Mougin
Chief Creative & Commercial Officer: Tom Punch
Executive Producer: Dan Bowen
Executive Creative Director: Amel Monsur
Commercial Creative Director: Bunny Kinney
Associate Creative Director: Amanda Kim
Program Manager: Courtney Fedge
Creative Producer: Shelby Bryant
Art Director: Kat Aileen
Vp, Legal Affairs: Rick Purcell
Production Supervisor: Michael May
Studio: Bmj Studios, L.I.C., New York
BRIEF
i-D's A-Z series is an acclaimed series that put the spotlight on various industries, people and topics by zooming in on an issue under an alphabetical microscope. Using the alphabet as the narrative, the series has featured chapters on fashion, various cities and dance, to mention some. For the music edition, they wanted something different. i-D wanted to tackle this topic in an original and pioneering manner that would illustrate the diversity in music culture today, both in style and sound. Partnering with Marc Jacobs, who wanted to reach an urban millennial audience and raise their profile as a cultural maverick and tastemaker, the A-Z of Music had to approach the topic of music in a pioneering, attention-grabbing way. Instead of using the alphabet to go through various music genres or artist, the team decided to bring onboard 26 diverse artists to form an original super track.
IDEA
The tailored track would be a contemporary reflection of the A-Z of Music,bringing to life in an original way the manifold of spectres of the topic. Arranged by composer Dave Harrington,the A-Z of Music effortlessly stitches together 26 live performances to create an unprecedented sonic and visual composition. From throat singer Tanya Tagaq’s political vocals to the quirky acoustic country guitar chords by Dougie Poole, A-Z of Music serves as an inclusive encyclopedia of some of the most interesting faces in music today. For both i-D and Marc Jacobs, nurturing and rising musical talent has always been instrumental. The partnership celebrates the art form, so creative freedom for all artists involved, including the composer, the director and the various musical performers, was very much at the core.Each artist selected an abstract word to identify their music for the film, eschewing outdated genre titles in favour of personalized and updated descriptions of their music ranging from A-Z.
INSIGHTS
The 26 live performances each feature artists decked out in Marc Jacobs clothes and/or accesories. Not only was the film highly acclaimed, it got a lot of attention in media and outlets specifically relevant to the target group.