| FIAP 2013 | ||
|---|---|---|
| Innovación en Medios y Público Objetivo | Medios no tradicionales | Sol de Plata |
Category: Corporate Image & Information
Advertiser: MARISA
Product/Service: MARISA
Agency: FISCHER & FRIENDS
Chief Creative Office: Mario D´andrea (Fischer & Friends)
Creative Director: Daniela Ribeiro (Fischer & Friends)
Creative Director: Diogo Melo (Fischer & Friends)
Copywriter: Rafael Moreno (Fischer & Friends)
Art Director: Widerson Souza (Fischer & Friends)
Art Director: Thiago Lacorte (Fischer & Friends)
Media placement: Ambient Media - Santa Joana´s Hospital - 26 April 2012
Describe the objective of the promotion.
To emotionally touch woman, we created a guerrilla to Mother´s Day.
Describe how the promotion developed from concept to implementation.
We had to find a Hospital and a Printer Company. Then, on April 26 we realised the Baby Look Project.
Explain why the method of promotion was most relevant to the product or service.
Marisa is a wear brand, so we dressed woman on the most important moment of their lifes.
Describe the success of the promotion with both client and consumer including some quantifiable results.
After see the case, the client expended three times more on digital media.