Advertiser: MARISA
Agency: ALMAPBBDO
Category: Retail Stores
ProductionManager: Alberto Lopes e Sergio Salles
Account Supervisor: Cristina Chacon
Music: Hilton Raw
Producer: Lobo Crew
Chief Creative Officer: Marcello Serpa
Post Production: Lobo
Executive Creative Director: Luiz Sanches
Sound Engineer: Raw Team
Sound Design/Arrangement: Raw Audio
Creative Director: Renato Simões
Account Supervisor: Rodrigo Andrade
Post Production: Vetor Zero
Producer: Vetor Zero
Art Director: Bruno Prosperi
Creative Director: Bruno Prosperi
Planner: Cintia Gonçalves
Sound Studio: Raw Audio
Director: Nando Cohen
Agency Producer: Rafael Motta
Copywriter: Renato Simões
Advertiser's Supervisor: Roberto Sampaio E Roberta Morelli
Agency Producer: Vera Jacinto
Art Director: Vico Benevides
Brief Explanation
We see different characters giving weapons to their enemies. A bear gives a bear trap to a hunter. A dragon gives a spear to a knight. Goliath gives David a stone. A super then appears asking if you would give someone a weapon to be used against you. Then we see a man giving his girlfriend a harmful weapon: some very sexy lingerie.