Agency: RKCR/Y&R
Client: M&S Food
Media: TV
Country: Singapore
Head of Brand & Marketing (M&S): Zoe Hayward
Creative Director: Chris Hodgkiss
Art Director: Chris Hodgkiss
Сopywriter: Pip Bishop
Production Company: Foodfilm (Paris)
Directors: Michael Roulier and Philippe L’Homme
RKCR/Y&R launches campaign for M&S Food ‘Taste Asia’ range
Rainey Kelly Campbell Roalfe/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the inspirational and authentic ‘Taste Asia’ range at M&S.
The TV campaign breaks on 7 September and will be supported by press, OOH and digital activity. The 20-second ‘Adventures in the Exotic’ spot playfully showcases the ingredients that go into making M&S’ Singapore Chicken & King Prawn Laksa.