Brand: Martini
Media: TV
Category: Alcoholic Drinks
Agency: BBDO
Geo: United Kingdom
Martini: The Richest Man in the World
Creative Agency: AMV BBDO, UK
Creative Directors: Thiago de Moraes, Clark Edwards / AMV BBDO, Federico Pepe, Michele Picci / DLV BBDO
Copywriter: Amar Marwaha
Art Director: Arvid Harnqvist
Agency Planners: Steve Hopkins, Sam Williams
Agency Account Man: Ian Pearman, Mark Peterson, Claire Best, Anna Taylor, Alicia Lowndes
Agency Producers: Kate O’Mulloy, Felicity Bamber
Media Agency: OMD International
Media Planners: Rupert Holroyd, Lesia Buszczak
Production Company: Cherry Productions
Director: Jake Nava
Production Co. Producer: Ben Cooper
Post-production offline Company: The Whitehouse
Post-production online Company: The Mill
Audio Post-production: GCRS
The film is a cinematic journey that shows the philosophy of a man who lives his life collecting experiences instead of money. Set to David Axelrod’s “The Edge,” a track made famous by Dr. Dre, Nate Dog and Snoop Dogg when they sampled it on their hit “The Next Episode,” we see the film’s hero leading the viewer through hyper-real scenes that tell the story of time well spent travelling the world, in good conversation, falling in love and learning new things.