Advertiser: MATTEL
Agency: PEREIRA & O'DELL
Category: Entertainment & Leisure
Producer: Colleen O’donnell
Copywriter: Charlie Wolff
Account Supervisor: Gary Theut
Executive Creative Director: Jaime Robinson
Agency Producer: Jeff Ferro
Art Director: Keli Linehan
Editor: Jonathan Flookes
Agency Producer: Monica Wilkins
Other Credits: Peter Geiger
Creative Director: Paulo Coelho
Producer: Shawn Lacy
Creative Director: Aricio Fortes
Other Credits: Assistant Editor: Jaime Kruse
Director Of Photography: Igor Jadue-Lillo
Producer: Gina Locurcio
Account Supervisor: Henry Arlander
Account Manager: Izzy Weberbauer
Director: Jeff Low
Art Director: John Verocchi
Other Credits: Michael Pavoni
Producer: Mary Beth Jenner
Chief Creative Officer: Pj Pereira
Copywriter: Rob Lambrechts
Sound Design/Arrangement: Tonic
Editing Company: Umlaut Films
Brief Explanation
The game of crazy combinations goes unabated in this Apples to Apples campaign. Three 15-second spots entitled “Glamorous Bigfoot”, “Sensitive Pirate” and “Sexy Abraham Lincoln” spark head-tilting hilarity.