Advertiser: MATTEL
Agency: PEREIRA & O'DELL
Category: Entertainment & Leisure
Creative Director: Aricio Fortes
Other Credits: Assistant Editor: Jaime Kruse
Copywriter: Charlie Wolff
Account Supervisor: Henry Arlander
Director: Jeff Low
Producer: Mary Beth Jenner
Other Credits: Michael Pavoni
Creative Director: Paulo Coelho
Chief Creative Officer: Pj Pereira
Producer: Shawn Lacy
Sound Design/Arrangement: Tonic
Account Supervisor: Gary Theut
Producer: Gina Locurcio
Producer: Colleen O’donnell
Account Manager: Izzy Weberbauer
Executive Creative Director: Jaime Robinson
Agency Producer: Jeff Ferro
Art Director: John Verocchi
Director Of Photography: Igor Jadue-Lillo
Editor: Jonathan Flookes
Art Director: Keli Linehan
Other Credits: Peter Geiger
Copywriter: Rob Lambrechts
Agency Producer: Monica Wilkins
Editing Company: Umlaut Films
Brief Explanation
The game of crazy combinations goes on unabated in this Apples to Apples campaign. Three 15-second spots entitled “Glamorous Bigfoot”, “Sensitive Pirate” and “Sexy Abraham Lincoln” spark head-tilting hilarity.