Media: TV
Category: Food
Client: Max
Agency: Acne
Production: Acne
Country: Sweden
Director: Daniel Skoglund
Interactive Art Director: David Hammarström
Executive Creative Director: Johan Bello
Art Director: Agnes Zetterman
Copywriter: Joel Lindblad
Producer: Kristofer Larsson
Senior Copywriter: David Aronson
Executive Producer: Olle Lindgren
Planner: Johan Hesslefors
DoP: Johan Palm
Project Manager: Emelie Thorén
Account manager: Andreas Hallgren
Finishing Artist: Pernilla Loeb Holter
Kaj Török, CRO & CSO, Max
Tobias Karlsson, Chief Marketing officer, Max
Kristoffer Stenqvist, Head of Media & Digital Marketing, Max
Frida Sjödin, Marketing Project Manager, Max
Synopsis:
Swedish burger chain introduces the world’s first climate positive burger. In ACNE’s latest film for Max Burgers, the Swedish Burger chain introduces a new kind of burger. It has two buns and many other ingredients that you expect from the ones you’re used to eating, yet is completely different – thanks to it being climate positive. Max is known to champion a sustainable food model, and continues their journey by making everything on their menu climate positive, a feat that they’re first in the world to succeed with. The agency Acne was in its turn given the task of packaging the message in a film, in order to build buzz around Max’s ambitions and increase understanding of the climate issue that the food industry is facing. The film – suitably named “The Burger” – introduces the burger and is part of a larger campaign that started on August 16th.