Maytag's new spot, whose setting emulates that of the actual Maytag laundry production facilities in Ohio, will air tonight, during a legendary American event the Major League Baseball All-Star Game. This marks the first time the brand has aired an advertisement during a live MLB broadcast, but the linkage of a brand with a long American history and America’s favorite pastime is a natural connection. In addition to the Maytag Man, five current Maytag factory employees are featured in the ad after winning a company-wide contest asking them to share why they love working for one of America’s most recognized brands.
Category: Other
Client: Maytag Appliances
Country: United States of America
Actor
Maytag Man: Colin Ferguson
Client Maytag:
President, North America: Joseph Liotine
VP of NAR Brand Marketing: William Beck
Sr. Brand Manager, Maytag: Brendan Bosch
Brand Manager, Maytag: Allison Gillespie
Creative Agency DigitasLBi
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP Creative Director: Michael Frease
SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
EVP, Group Account Director: Chris Reed
VP Creative Director: Jeremy Bacharach
VP Creative Director: Louie Calvano
VP, Account Director: Kelly Barnard
VP, Executive Producer: Greg Lederer
Senior Copywriter: Andy Masur
Account Manager: Bridget Cahill
Account Executive: Nicole Nemerovski
Production Company: MotionTheory
Director: Mathew Cullen
Co-Founder/Executive Producer: Javier Jimenez
DP: Ernesto Lomeli
Producer: Rob Newman
Executive Producer: Ben Leiser
Post Production Company: Mirada
President: John Fragomeni
Head of Production: Sascha M Flick
Creative Director: Jonathan Wu
Art Director: Jing Zheng
VFX Supervisor: Zach Tucker
Producer: Andrin Mele-Shadwick
Coordinator: Joshua Fischer, Kate DeCrosta
Editor: Fred Fouquet
Smoke Artist: John Polyson
Compositors: Mark Robben, Sean Cox, Dave Damant, Eddie Gutierrez
Modeler: Edwin Chiu
Trackers: Jared Sanders, Patricio Harris, Michael Maker
Design: Justin Fields, Janice Ahn
Lighting Lead: Brandon Thomas
Lighting: David Hyatt
FX: Kevin Gillen
Matte Painter: Jim Hawkins
Previz: Parker Sellers, Sammy Wong
Flame: Miles Kinghorn
Audio
Particle Audio (Chicago)
Engineer: Katy Mindeman
Executive Producer: Laura Feeney
Associate Producer: Becca Sita