The "Sound of Tomorrow" is being beautifully advertised through the image of a car making music both in the literal and the figurative sense. The set is a huge vinyl record and the Mazda MX-5 will create music by driving on it. The car's precise and sharp steering enables it to act as a replacement pick up needle. The idea was brought forward by advertising agency, These Days, and the production company, MoJuice, took care of the tech setup, the production of the clip and the recommended use of BlackTrax realtime motion tracking system. The tracking was the missing component between all the parts. BlackTrax was the right solution as not only its tracking is realtime but also BlackTrax outputs the open source RTTrP protocol for anyone to read or write to, and receive the positional data making custom solutions possible.
Media: Web Film
Category: Automotive
Client: Mazda
Agency: These Days
Production: MoJuice
Country: Canada