CLIENT: McDonald’s
TITLE: ’40,000 Friends’
TYPE: Broadcast Commercial
Airdate: March 05 ,2016
AGENCY: Burrell Communications, Chicago
EVP/CCO: Lewis Williams
Producer: Shirley Portee
GCD: Lisa McConnell
ACD: Winston Cheung
PRODUCTION COMPANY: Giraldi Media, NYC
Director: Bob Giraldi
DP: Adam Richards
Producer: J.P Greaney
EDITORIAL COMPANY: The Colonie, Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Assistant Editor: Ben Pokorny
Design: Lyndsay McCully
Executive Producer: Mary Caddy
COLOR CORRECTION/TELECINE COMPANY: Nolo Digital, Chicago
Colorist: Michael Matusek
AUDIO + SOUND DESIGN COMPANY: Mix Kitchen, Chicago
Mixer: Sam Fishkin
Sound Designer:
MUSIC COMPANY: Jira Productions, Chicago
Composer: Ira Antellis
Burrell Communications is skilled at crafting commercials with a brand message grounded in real-life situations that strike a chord with their target market. The award-winning agency pioneered the approach in the '70s, coining it ‘positive realism,’ introducing a genre of storytelling that sparked a new trend in advertising, and continues to strengthen the connection between brands and consumers three decades later.