DDB Sydney has launched a new campaign for McDonald's core menu items, the Big Mac and Quarter Pounder which includes TV, print, radio and online, and targets young men.
The Quarter Pounder work encourages young men to enjoy the beefy cheesy burger with the premise of Youâll look like more of a man with a Quarter Pounder in your hand. The Big Mac work celebrates the world's most iconic burger, with the idea: Big Mac. Here's to the classics.
Client: McDonald's
Agency: DDB Sydney
Production Company: The Sweet Shop
Date Uploaded: 2010-10-20
Director: Peter Martin
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Creative Director: Ian Broekhuizen
Creative: John Downing
Creative: Matthew Knapp
Creative: Adam Rose
Agency Producer: VICTORIA BENNETT
Country: Australia
Business Management: Kenny Hill, Sarah Trickey, Alexandra Gordon, Peitra Withaar
Strategic Planner: Russ Mitchinson
Digital Producer:Sarah Hetherington
Editor: Adam Parker
Sound: Song Zu