Category: Food
Media: Experiential
Brand: McDonald's
Agency: TBWA
Geo: Puerto Rico
Advertising Agency: TBWA, San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Art Director: Joshua Capeles
Production: Latitude18
Published: March 2018
Synopsis:
Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.
To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.