McDonald's Film El Presidente by TBWA\Espana Madrid

The Film titled El Presidente was done by TBWA\Espana Madrid advertising agency for McDonald's in Spain. It was released in Jul 2018.
Advertising campaign for McDonald's

McDonald's: El Presidente

Brand
McDonald's
Media
Film
Released
July 2018
Posted
March 2020
Market
Spain
Industry
Sports Teams & Events
Agency
TBWA\Espana Madrid

Credits & Description:

Media: TV
Category: Restaurants & fast food
Agency: TBWA Spain
Production: Lee films
Country: Spain
Director: El Cangrejo
Executive Creative Director: Leandro Alvarez
Copywriter: Arantxa Moreno
Art Director: Carlos Yuste
Agency Producer: Elisa González
Vp Creative: Juan Sanchez
DgC: Guillermo Ginés
Published: June 2018
Synopsis:
A rich and powerful President has a "brilliant" idea: invite all his employees to watch a World Cup match with him to foster the company's team spirit. When not even the World Cup passion is capable of breaking the ice, McDonald's is the solution.