McDonald's Film HOLDING HANDS by Leo Burnett Jakarta

The Film titled HOLDING HANDS was done by Leo Burnett Jakarta advertising agency for subbrand: Mcdonald's Fast Food Restaurant (brand: McDonald's) in Indonesia. It was released in Feb 2013.

McDonald's: HOLDING HANDS

Media
Released
February 2013
Posted
February 2013
Market
Industry
Executive Creative Director
Creative Director
Copywriter
Art Director
Creative Director
Director
Account Supervisor
Production Agency

Awards:

Spikes Asia 2013
FilmRetail Outlets, Fast Food Outlets & RestaurantsBronze

Credits & Description:

Advertiser: PT REKSO NASIONAL FOOD
Agency: LEO BURNETT INDONESIA
Category: Restaurants & Fast Food Outlets
Advertising campaign: HOLDING HANDS
Advertiser's Supervisor: Caroline Kurniadjaja
Agency Producer: Eva Ayu Karina, Lady Bernadi
Creative Director: Leonardus Bramantya, Patricia Ivana Wiroreno
Editing Company: The Posthouse
Music: Zane Adam
Chief Creative Officer: Brian Charles Capel
Executive Creative Director: Brian Charles Capel
Account Supervisor: Edwina Febrialdy
Editor: Eric Chooi, Kiat
Producer: Fairus Sofyan
Director Of Photography: Keong
Lighting: Keong
Cameraman: Keong
Copywriter: Renaldy Arief
Post Production: The Posthouse
Account Manager: Ramadhona Harahap
Art Director: Yogi Pradana
Director: Zahir Omar

Brief Explanation
A story about a teenage couple who's been going out for only a short while. The boy tries to hold the girl's hand in a couple of occasions but something always happens to distract them. Until they go to McDonald's. As they enjoy the meals at McDonald's they become at ease and the moment presents itself. As they reach for the fries at same time, their fingers touch. The boy takes the opportunity to hold the girl's hand, it's the moment he's been dreaming of.