New York Street Food
Client: McDonald's France
Agency : TBWA\PARIS
Advertiser : McDonald's France
Advertiser managers : Xavier Royaux, Camille Lopéo, Pierre Loiseau
Agency managers : Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira
Executive Creative Directors : Benjamin Marchal et Faustin Claverie
Copywriter : Stéphane Kaczorowski
Artistic Director : Sébastien Skrzypczak
CEO \Else : Maxime Boiron
TV Producer : Elisabeth Boitte
Production : Moonwalk Films
Director : Ben Gregor
Sound : \Else
Starting from April the 19th, McDonald’s offers a whole new operation inspired by New York’s Street Food and available in all restaurants only until May the 30th.
This offer, inspired by the big apple, is composed of 7 new products including 2 burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a Wrap, two salads, fries and a new topping for the sundae.
To highlight these innovations, the brand transports us to the streets of New York thanks to 2 TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).