Client: McDonald’s Fresh Beef
Campaign: Speechless
CLIENT: McDonald’s U.S.
Chief Marketing Officer: Morgan Flatley, U.S.
VP of Marketing, Brand Content and Engagement: Kenny Mitchell
Head of Cultural Engagement, Marketing: Lizette Williams
Sr. Director, Brand & Marketing Content: Julie Wenger
Manager, Brand & Marketing Content: Anna Sawicki
Supervisor, Brand & Marketing Content: Kelley Crismore
Manager, Digital Campaigns & Content: Emily Charron
Supervisor, Digital Campaigns & Content: Falzan Tahir
Production Operations Manager: Janie Posades Reyes
CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Executive Creative Director: Max Geraldo
Creative Director: Josh Mizrachi
Creative Director: Matt Dalin
Creative Director: Jimmy Dietzen
Associate Creative Director: Jonathan Pliego
Associate Creative Director: Jeff Barry
Associate Creative Director: Philipe Diao
Copywriter: Brandon Zach
Chief Production Officer: Jon Ellis
Executive Producer: Tom Cronin
Chief Client Officer: Denis Budniewski
Group Business Director: Chris Bergen
Account Director: Mary Ashley Chenoweth
Account Supervisor: Carly Richter
Associate Account Executive: Kylee Shelhamer
Chief Strategy Officer: James Lou
Narrative Strategist: Noemi Garcia
Director Platforms and Partnerships: Justin Hood
Integrated Producer: Tara Reardon
Art Director: Caitlin VanderKlok
Copywriter: Liza Rush
PRODUCTION COMPANY: MJZ
Director: Nick Ball
Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Production Supervisor: Brian Taravella
EDITORIAL: Arcade LA/The Mill Chicago
Editor, Arcade LA: Will Hasell
Assistant Editor, Arcade LA: Fernando Raigoza
Producer, Arcade LA: Adam Parker
Color, The Mill London: Luke Morrison
Producer, The Mill Chicago: James Babiarz
AUDIO POST: Another Country
Sound Design/Engineer: John Binder
Producer: Louise Rider
Producer: Tim Konn
HCM Agency: Alma
Creative Chairman/CEO: Luis Miguel Messianu
Co-President/ Chief Creative Officer: Alvar Suñol
SVP, Production: Michelle Headley
VP, Executive Creative Director: Jorge Murillo
Associate Creative Director/Art: Mauricio Mutis
Associate Creative Director/Copy: Gabriel Ferrer
Associate Creative Director/Art: Gabriel Reyes
Senior Copywriter: Benjamin Levitt
Senior Producer: Michi Bandin
VP, Group Business Director: Beatriz Del Amo
Account Director: Karen Udler
Management Supervisor: Cristina Lage
Account Supervisor: Maria Hodgson
Account Executive: Adriana Piñeda
Senior Director of Strategic Insights: Jennifer Pollack
Senior Planner: Felipe Diaz-Arango
HCM Production: ALMA In-House Studio
Executive Producer: Yeyo Marquez
Creative Editor: Fro Rojas
Online Editor: Erik Justiniano
Studio Manager: Monica Peña
Audio Engineer: Jose Toledo
AACM Agency: Burrell
EVP/Chief Creative Officer: Lewis Williams
VP/Group Creative Director: Rebecca Williams
VP/Account Director: JeWayne Thomas
Associate Director/Account Planning: Djuana Stoakley
Art Director: Chris Powell
Copywriter: Adam Yencho
Junior Copywriter: Crystal Dunn
Executive Producer: Shirley Portee
Senior Broadcast Producer: Catherine Antoniello
Senior Digital Producer: Carlo Treviso
Junior Account Planner: Antonio Gray
Associate Account Director: Nashonna Griffin
Senior Account Executive: Susan Neeley
ACM Agency: IW Group
Creative Lead: Sisi Zhang
Creative Director: Heather Hannasch
Group Client Director: Flora Zhao
Project Manager: Mac Dallarte
Social Media: Resolution
Director: Eric Dornbrook
Associate Director: Samantha Bartucci
Strategist: Samantha Culbertson
Associate Director: Maura McNulty
Strategist: Samantha Welch
Media: OMD
Managing Director: Mike Solomon
Group Account Director: Lisa Hanauer
Digital Group Account Director: Erin Kienast
Associate Director: Lindsey Susick
Strategist: Brittney Lutz
Restaurant Experience: The Marketing Store
Senior Vice President, Creative Director: Jim Eby
Associate Creative Director: Marjorie Novotney
Art Director: Megan VanDagens
Copywriter: Sarah Davis
Published: May 2018
Synopsis:
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.”
Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.