Media: TV
Category: Restaurants & fast food
Client: McDonalds
Agency: Leo Burnett London
Production: Rattling Stick
Country: United Kingdom
Director: Sara Dunlop
Chief Creative Officer: Chaka Sobhani
Creative Director: Dan McCormack
Creative Director: Luke Boggins
Creative: James Millers
Creative: Andrew Long
Creative: Graham Lakeland
Producer: Tess Mitchell
DoP: Magnus Joenck
Agency Producer: Graeme Light
Board Account Director – Victoria Reiz
Account Director – Bethany Watts
Account Manager – Gracie Smith
Account Executive – Laura Taylor
Production Assistant – Alex Taylor
Planning Director – Max Keane
Planner – Caitlin Morley
Editor: Bill Smedley at Work Editorial
Audio House: 750MPH
Sound Engineer: Sam Robson
Post Production: MPC
VFX: Mark Stannard
Published: May 2018
Synopsis:
Leo Burnett London illustrates how McDonald's new services help facilitate everyday moments and experiences, in a new suite of ads. The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald's latest services aren't solely about technology, they're about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. 'Hands Full' breaks on 12 May. Launching on the same day, 'Grown Up' highlights McDonald's ordering screens while showing a dad and his young daughter enjoying a day out together.