Category: Food
Title: Happy Days
Brand: Mcdonald's
Media: TV
Country: United Kingdom
Advertising Agency: Leo Burnett London, Uk
Chief Creative Officer: Chaka Sobhani
Board Account Director: Victoria Reiz
Account Director: Jassmine Vilkhu
Account Executive: Ed Burgess
Director / Production Co: Neil Gorringe
Producer: Doochy Mouit
Editor: Quinn Williams/ Tenthree
Media planning / Buying: Lauren Chandler
Post Production: MPC
Sound Design: 750mph
Date: July, 2017
Synopsis:
Agency Leo Burnett London has created a new ad for McDonald’s which breaks at 8.30pm this evening and runs on TV and cinema until Wednesday 30 August right across the UK.
The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.
They capture that well-known moment of shared joy when a parent tells their child they’re going to McDonald’s.
This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.