Client: McDonald's
Advertising Agency: NORD DDB Helsinki, Finland
Creative Director: Kalle Wallin
Country: Finland
Published: August 2020
Synopsis:
Every third species of birds in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community, as well as the nature around us, the Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests...