Client: McDonald's
Advertising Agency: NORD DDB Helsinki, Finland
Creative Director: Kalle Wallin
Country: Finland
Published: August 2020
Synopsis:
Every third species of birds in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community, as well as the nature around us, the Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests. McDonald’s Finland is giving out Happy Meal Bird Box DIY sets to families buying Happy Meals, so they can easily build their own nest boxes. The set includes all the needed parts to put together a Happy Meal Bird Box.
Now even the smallest families will have a place to eat together.