McDonald's UK - New Happy Meal campaign
Project name Always Working
Brand: McDonald's
Media: TV
Category: Food
Agency: Leo Burnett
Creative agency Leo Burnett London
Creative Director Rik Brown and Jon Fox
Copywriter Matt Collier and Wayne Robinson
Art director Matt Collier and Wayne Robinson
Planner (creative agency) Leo Simonsmith
Media agency OMD
Planner (media agency) Hannah Rowley
Producer (creative agency): Bruce Macrae
Production company Hornet
Director Yves Geleyn
Director (food) Gus Filgate
Editor Stephanie Andreou at Hornet
Post-production MPC
Audio post-production Soho Square Studios
Exposure National television