Category: Food
Media: Film
Brand: McDonald's
Agency: We Are Unlimited
Geo: United States
Advertising Agency: We Are Unlimited™, Chicago, USA
Chief Creative Officer: Ari Weiss / DDB North America
Chief Creative Officer: Toygar Bazarkaya / We Are Unlimited
Executive Creative Director: Max Geraldo
Creative Directors: Josh Mizrachi, Matt Dalin, Jimmy Dietzen
Associate Creative Directors: Jonathan Pliego, Jeff Barry, Philipe Diao
Copywriter: Brandon Zach
Chief Production Officer: Jon Ellis
Executive Producer: Tom Cronin
Chief Client Officer: Denis Budniewski
Group Business Director: Chris Bergen
Account Director: Mary Ashley Chenoweth
Account Supervisor: Carly Richter
Associate Account Executive: Kylee Shelhamer
Chief Strategy Officer: James Lou
Narrative Strategist: Noemi Garcia
Director of Platforms and Partnerships: Justin Hood
Integrated Producer: Tara Reardon
Art Director: Caitlin VanderKlok
Copywriter: Liza Rush
Production Company: MJZ
Published: May 2018
Synopsis:
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.”
Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.