Macca's cracks the one million Facebook fan milestone and becomes the largest Australian QSR Facebook community.To celebrate the occasion, McDonald's has created a video that draws inspiration from, and celebrates, the varying nature of Facebook fan loyalty by highlighting the weird, wonderful and wacky comments that Macca's fans have posted to the page since 2011.Agency OMD Word
Category: Restaurants & fast food
Brand: McDonald's
Media: Online
Agency: OMD Word
Production: Infinity Squared
Country: Australia
Director: John Pace
Copywriter: John Pace
Creative: Jess Macleod
Producer: Morgan Taylor
Executive Producer: Dave Jansen
Account Director: Thomas Hutley
Graphic Designer: Ivan Dixon
Visual Effects: Ben Zaugg
Account manager: Jacinta Manivong