Category: Food
Client: Mcdonald's
Brand: Mcdonald's Monopoly
Agency: Leo Burnett London
Media: TV
Country: United Kingdom
Chief Creative Officer: Chaka Sobhani
Creative Directors: Matt Lee/Peter Heyes
Art Director: Steve Robertson
Copywriter: Blake Waters
Graphic Designer: -
Account Director: Steve Halliday
Account Manager: Steph Bates
Account Executive: Chloe Hogan
Agency Producer: Lou Pegg
Photographer: -
Director/ Production Co: Chris Palmer – Gorgeous
Producer: Rupert Smythe
Editor: Scot Crane
Post Production: MPC
Sound Design: Wave Studios
Typographer
DoP: Jim Joliffe
Description:
"Anyone could be lucky."
McDonald’s has launched a campaign to support its tie-up with Monopoly that gives customers the opportunity to win millions of prizes.
A TV spot, which forms part of a wider multi-media campaign comprising press, radio, outdoor and in-store activity created by Leo Burnett London, sees a metal detectorist scanning a deserted beach in search of hidden treasure. However all he finds is a buried metal detector.
Upon going to McDonald’s and buying a meal, he then discovers that he is one of the lucky winners, proving that anyone can be lucky with McDonald’s Monopoly, with more ways to win than ever before
The 20-second spot, which breaks on 3 April and runs until 23 April, is supported by an extensive nationwide DOOH campaign comprising digital 6-sheets across roadside, shopping malls, and city centre locations.
The DOOH activity provides dynamic updates on the number of prizes collected alongside geo-targeted calls to action, such as “Birmingham could you be lucky?” delivered through OpenLoop. It was created by Leo Burnett and produced by Grand Visual with planning and buying through OMD UK and Talon.
The Marketing Store was responsible for in-store collateral.