Category: Food
Media: Film
Geo: United States
Client: McDonald’s
Agency: Burrell Communications
Director of Photography: Barry Peterson
Senior Producer: John Seaton
CCO/Creative Director: Lewis Williams
Marketing Manager: David Ehrlich
Production Company: Durable Goods
Director: Neil Tardio
Executive Producer: Rebecca Wray
Executive Producer: Hani Selim
Published: January 2018
Synopsis:
The spot shows a mother scoring big with her teenage son, saving the day after a round of sloppy gameday footwork. After witnessing his cringe-worthy mishaps, she opts to save her extra funds for new shoes, surprising him over Dollar Menu burgers with a shiny new pair of football cleats.
The spot promotes Mcdonald’s new Dollar Menu. The $1 $2 $3 Dollar Menu features bargain items at three different price points, with each tier including a breakfast, burger, chicken and drink item.