Alternative title: Wiseman of Contests
Media: TV
Category: Restaurants & fast food
Client: McDonalds
Agency: FullSIX
Production: Major West
Country: Portugal
Director: Paco
Creative Director: pedro magalhães
Copywriter: Leo Gomez
Art Director: José Carlos
Art Director: Nuno Aguiar
Executive Producer: Inês Ferreira
DoP: Carlos Lopes
Design: Diana Gonçalves
Account Supervisor: Ana Catarina Santos
Account: Filipa Dias Rosa
Head of strategic planning: Filipe Moreira
Editor: Marco Castiel
Post-Production: Bikini
Sound: Dizplay
Client Approval: McDonald’s Portugal
Published: April 2018
Synopsis:
Hobby of hobbies: person who always goes to the mouth to all the Festivals and still takes some friends.
Saving is an art. Millenar knowledge that makes savers true Wisemen. And, as an homage to these everyday Wisemen, Mcdonald's Portugal presents its newest campaign via FullSIX, for the Eurosaver range. With humour, the films show young saving-types that get an impromptu transformation into real Wisemen. After all, picking an Eurosaver product is the beginning of many "Wise decisions".