Category: Food
Media: Film
Brand: McDonald's
Agency: OMD
Geo: United Kingdom
Advertising Agency: OMD, UK
Chief Creative Officer: Chaka Sobhani
Creative Director / Art Director / Copywriter: Peter Heyes
Art Director / Copywriter: Gareth Butters
Client Service Director: Layla Potter
Board Account Director: Victoria Reiz
Account Director: Jassmine Vilkhu
Senior Account Manager: Jack Brenman
Account Executive: Andrew Rees
Agency Producer: Jack Robinson
Planning Director: Max Keane
Senior Planner: Adriana Ferran
Planner: Catherine Owen
Director / Production Company: Peter Cattaneo / Academy
Producer: Juliette Harris
Editor: Scott Cato
Post Production: MPC
Sound Design: Dugal Macdiarmid / Wave
DoP: Ben Fordsman
Published: February 2018
Synopsis:
To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage.