McDonald's Film The Frog by TBWA\ Zurich

The Film titled The Frog was done by TBWA\ Zurich advertising agency for McDonald's in Switzerland. It was released in Jun 2017.
Advertising campaign for McDonald's

McDonald's: The Frog

Brand
McDonald's
Media
Film
Released
June 2017
Posted
June 2017
Market
Switzerland
Industry
Fast food
Production Agency
Passion Pictures
Agency
TBWA\ Zurich
Creative Director
Bruce Roberts
Creative Director
Manuel Wenzel
Art Director
Bettina Klossner

Credits & Description:

Category: Food
Media: Film
Brand: McDonald's
Agency: TBWA
Geo: Switzerland
Advertising Agency: TBWA, Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Bettina Klossner
Production: Passion Pictures
Directors: Timekeepers
Published: June 2017
Synopsis:
Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later.
To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact.