Category: Food
Media: Film
Brand: McDonnells
Agency: Boys and Girls
Geo: Ireland
Advertising Agency: Boys+Girls, Ireland
Executive Creative Director: Rory Hamilton
Creative Director: Kris Clarkin
Art Directors: Katie Kidd, Bex McNally
Copywriter: Georgia Murphy
Junior Art Director: Cian O’Connell
Group Account Director: Pat Stephenson
Head of Strategy: Margaret Gilsenan
Account Director: Louise Hegarty
Account Executive: Jelena Stancevic
Head of Production: Derek Doyle
Producer: Sarah Chadwick
Designer: Maxi McDonnell
Sigil Designer: Annie Atkins
Production Company: Pull The Trigger
Director: Chris Cottam
Executive Producer: Max Brady
DOP: Simon Hawken
Post-Production: Windmill Lane
Editor: Lee Hickey
Sound Studio: Mutiny
Soundmix: Mark Richards
Composer: John Walsh
Published: October 2018
Synopsis:
The Secret to Fullfullment.
In their latest instalment, the fourth in the series, Boys + Girls finally lift the lid on the underground practices of the McDonnells curry cult and those that give themselves openly to a life filled with Chippus Currius and find “The Secret of Fullfullment”. Reflecting the cult-like status the brand has achieved in over three decades, the TV film opens in a darkened, candle-lit setting where we encounter a mysterious cult of hooded people wearing elaborate red robes and chanting the words “Chippus Currius”.