Brand: McVitie's
Media: Online
Category: Confectionery & Snacks
Agency: Grey
Geo: United Kingdom
McVitie's iKitten: Sweet
Advertising Agency: Grey, UK
Creative Director: Darren Wright
Executive Creative Technologist: Perry Nightingale
Solutions Principle: Sam Gibbs
Director of Analytics: Laura Castrillo
Analyst: Ewa Pietkiewicz
Copywriters: Darren Wright, Nick Smith
Art director: Darren Wright
Account team: Tamara Bennett, Tim Rogowski, Kate Ilott, James Plaxton
Content team: Alex Wrigley, Alexei Edwards
Agency Programme Director:Richard Hau
Agency Project Manager: Laura Pillings
Planner: Daniel Sherrard
Media agency: MEC
Media planner: James Appleby
Production company: GreyPOSSIBLE
Producers: Andras Nagy, Zsofia Mocsary
3D Animators: Peter Bikki, Mark Kormondi, Ashley Riza
Lead Developer: Tibor Gulyas
Developer: Tamas Szucs
Design Director: John-Patrick Racle
LeadDesigners: Laura Jones
Supporting Designers: Tyrone Zall, Hannah Thompson
UX: Gialdo Muller, Richard Dron
Post-production: Possible