In an effort to recruit millennials, Meals on Wheels America, in partnership with the Ad Council, recently launched its biggest-ever national campaign attract more 18-34 year olds to serve the nation's homebound elderly population.To help these seniors tell their stories, the renowned photographer Mark Seliger has lent his talent to highlight their lives and unique personalities through its video and striking images. Seliger's work has previously been seen on the covers of Elle, Vanity Fair, and other magazines. The new advertising campaign will invite America to "Do Lunch" by volunteering during the critical lunch hour period to deliver meals and a smile to seniors. The PSAs will tell the stories of just a few of the 2.4 million seniors Meals on Wheels serves each year. Not stories of their struggles with hunger or isolation, but stories that celebrate their lives and show how inspiring, wise, charming and humorous this group of people really is.
Media: TV
Category: Public interest
Client: Meals on Wheels
Agency: Ad Council
Country: United States of America