Meat & Livestock Australia (MLA) has launched its latest lamb campaign via The Monkeys, which shines a light on who we are as a nation, and celebrates modern Australia no matter what the date. The spot opens on the pristine Australian coastline, as the nation's first people search for the perfect spot to fire up a barbie. It doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.
Media: TV
Category: Food
Client: Meat & Livestock Australia
Agency: The Monkeys
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Executive Creative Director: Scott Nowell
Creative Director: Grant Rutherford
Senior Art Director: Paul Sharp
Senior Copywriter: Mike Burdick
Executive Producer: peter masterton
DoP: Jeremy Fitzgerald
MLA - Group Marketing Manager - Andrew Howie
MLA - Lamb Brand Manager - Matthew Dwyer
Head of Production - Thea Carone
Senior Broadcast Producer - Jade Rodriguez
Planning Director - Michael Hogg
Managing Director - Matt Michael
Group Content Director - Humphrey Taylor
Content Director - Katie Wong-Hee
Content Manager - Victoria Zourkas
Head of Production - Megan Ayers
DOP - Daniel Ardilley
Production Design - Sal Boucher
Wardrobe - Natasha Harrison
Make Up - Jane Atherton
Music Composition - Lamp Music
Music Composer - Adam Gock
Sound Design - Song Zu
Edit - The Editors
Editor - David Whittaker
Post Production - Fin Design
VFX Supervisor - Richard Betts
Media Agency - UM
PR Agency - One Green Bean