Media: TV
Category: Food
Client: Meat & Livestock Australia
Agency: The Monkeys
Production: Revolver Films
Country: Australia
Director: Steve Rogers
Chief Creative Officer: Scott Nowell
Creative Director: Scott Dettrick
Creative team: Tim Pashen
Creative team: SCOTT ZULIANI
Producer: Jade Rodriguez
Executive Producer: Pip Smart
DoP: peter james
Head of planning: Michael Hogg
Planner: Charlotte Marshall
Head of production: Thea Carone
Managing Director: Matt Michael
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Content Manager: Victoria Zourkas
Edit House, Arc
Editor: Pete Sciberras
Post VFX: Fin
VFX Supervisors: Justin Bromley & Richard Betts
Sound: Song Zu
Engineer: Simon Kane
Synopsis:
This September, Meat & Livestock Australia (MLA) launches its new Spring Lamb campaign via The Monkeys, Sydney, positioning Lamb as the meat more people can eat. Building on the long established We Love Our Lamb brand position, the integrated campaign continues to build on Lamb's strategic promise of bringing everyone together. The content created by The Monkeys and shot by director Steve Rogers, for the first time in history sees the Gods, Goddesses and Prophets of different faiths and beliefs coming together over Lamb at a modern day spring BBQ.