Meat and Livestock Australia (MLA) has launched a new brand platform for Beef via The Monkeys Sydney, that repositions Australian Beef as 'The Greatest Meat On Earth’. The new platform evolves from the previous 'You're Better on Beef' platform by tapping into the latent emotional connection Australians have with Beef, in order to ignite passion for the product, inspire meal ideas and increase consumer consideration. The first integrated campaign for the platform will deliver this message in a ne...