The day is a tough opponent. Sometimes you win, sometimes you lose. But with beef, you'll have the energy to go again, and again, and again.
#YoureBetterOnBeef
Brand: MLA
Media: Web Film
Category: Food
MLA Chief Marketing Officer: Lisa Sharp
MLA Group Marketing Manager: Andrew Howie
MLA Brand Managers – Beef: Magali Nonnenmacher and Jacob Baldock
MLA Assistant Brand Manager – Beef: Anna Swan
MLA Marketing Insights Manager – Global: Tertia Dippenaar
Agency: BMF
Executive Creative Director: Cam Blackley
Associate Creative Director: Tim Bishop
Art Director: Ben Pearce
Copywriter: Jonty Bell
Designer: Lincoln Grice
Group Planning Director: David Warren
Head of Client and Business Innovation: Kura Tyerman
Account Director: Will Woods
Account Manager: Melanie Pisani
Senior Content Producer: Emma Friend
Director: Matt Devine
Managing Director and Executive Producer: Michael Ritchie
Executive Producer and Producer: Pip Smart
Production Company: Revolver
Post Production: Heckler
VFX Supervisor: Jamie Watson @ Heckler
Editor: Dan Lee @ The Butchery
Music: Johnny Green and Ross Symington @ Rumble
Sound Production: Tone @ Rumble
DoP: Shelley Farthing Dawe
MEDIA: UM
PR: One Green Bean