The results of a secret 30-year experiment to test the principles of a healthy balanced diet have been released, in a new documentary entitled "The Trinity Experiment" for Meat & Livestock Australia, created by The Monkeys. The film follows the somewhat extreme scientific study of identical triplets who were separated at birth 30 years ago and raised precisely the same, except for one pointed difference - their diets. The first was raised purely on green vegetables only, the second on meat only, and the third, on a healthy balanced diet. The campaign consists of a film trailer, a long-form online film, and three breakout films that catch up with each of the triplets as adults, each demonstrating the consequences of their extreme diets on their long-term development.
Media: Web Film
Category: Other
Client: Meat & Livestock Australia
Agency: The Monkeys
Production: Guilty Content
Country: Australia
Director: Clayton Jacobsen
Executive Creative Director: Scott Nowell
Producer: Caroline David
Producer: Jess Bonney
Senior Art Director: Paul Sharp
Senior Copywriter: Mike Burdick
Senior Copywriter: Paul Sharp
Senior Copywriter: Scott Dettrick
Executive Producer: Jason Byrne
Executive Producer: Kat Aquilia
Head of Production: Thea Carone
Managing Director: Matt Michael
Content Director: Katie Wong-Hee
Content Manager: Victoria Zourkas
Post Production: The Editors
Editor: Grace Eyre
Colourist: Yoomin Lee