Meat & Livestock Australia/ MLA Film You Never Lamb Alone by The Monkeys

The Film titled You Never Lamb Alone was done by The Monkeys advertising agency for Meat & Livestock Australia/ MLA in Australia. It was released in Sep 2016.

Meat & Livestock Australia/ MLA: You Never Lamb Alone

September 2016
September 2016
Production Agency
Creative Director
Executive Creative Director
Art Director


LIA Awards 2017
Production & Post-ProductionDirectionBronze Winner
Mobius Awards 2017

Credits & Description:

This September, Meat & Livestock Australia (MLA) has launched its new Spring Lamb campaign positioning lamb as the meat that doesn’t discriminate. Building on the long established We Love Our Lamb platform, the integrated activity taps into the central role lamb plays in celebrating the face of modern Australia and bringing everyone together, no matter their race, religion, gender, sexual orientation, age or ability. This message will be spread to all Australians via content, a traditional 30 se...

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