Mediamarkt Film THE MALL OF MADNESS by Ogilvy & Mather Berlin

The Film titled THE MALL OF MADNESS was done by Ogilvy & Mather Berlin advertising agency for Mediamarkt in Germany. It was released in Aug 2011.

Mediamarkt: THE MALL OF MADNESS

Media
Released
August 2011
Posted
August 2011
Market
Production Agency
Executive Creative Director
Copywriter
Art Director
Creative Director
Art Director
Creative Director
Creative Director
Copywriter
Copywriter
Director
Account Supervisor
Art Director

Credits & Description:

Category: Retail Stores

Advertiser: MEDIA MARKT

Product/Service: ONLINE STORE

Agency: OGILVY GERMANY

Production Company: PARTIZAN, Berlin, GERMANY

Chief Creative Officer: Dr. Stephan Vogel

Executive Creative Director: Matthias Storath

Creative Director: Helmut Meyer/Uwe Jakob/Jens Steffen

Copywriter: Bent Kroggel/Lisa Reissner/Manuel Rentz

Art Director: Albert Chan/Andreas Wagner/Klaus-Martin Michaelis/Jan Schulz

Agency Producer: Julia Staerkel

Account Supervisor: Yves Rosengart

Advertiser's Supervisor: Karsten Kuehn

Producer: Kirsten Sohrauer/Julian Holland

Director: Nico Beyer

Editor: Peer-Arne Sveistrup

Cameraman: Michael Mieke/Serge Roman

Music: Moser Meyer Music - Mall Of Madness

Account Manager: Jonas Bailly/Nadine Ries/Eva Hoffmann

Planner: Larissa Pohl/Magnus Hoeltke/Frank Tavidde

Director Of Photography: Michael Mieke/Serge Roman

Account Manager: Jonas Bailly/Nadine Ries/Eva Hoffmann

Planner: Larissa Pohl/Magnus Hoeltke/Frank Tavidde

Director Of Photography: Michael Mieke/Serge Roman



English Description

Communicate the new Media Markt price system - the first price without “price madness”. The company announced it will no longer run price-driven sales campaigns and special promotions.

A young guy falls asleep listening to a radio commercial about Trüffi the truffle pig that sniffs out the best prices. In his dream the pig is real and takes him to a crazy world of price madness where he is hounded by bizarre price promotions and dodgy internet dealers. He wakes up out of this nightmare and realises that Media Markt has put an end to this madness with its new price system.

A film that takes us into the crazy world of price madness with its bizarre price promotions and internet scams.