Client: Mediterranean Towers
Advertising Agency: BBR Saatchi & Saatchi Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Lior Meiri
Copywriter: Adam Gal
Art Director: Shay Israel
UX/UI: Gal Mamalya
VP Client Services: Lia Rosendeld
Account Supervisor: Ran Danino
Account Manager: Nir Daube
VP Strategic Planning: Yossi Baruch
Strategic Planning Supervisor: Moran Nurok
Strategic Planner: Avshalom Tulipman
Marcom Director: Eva Hasson
VP of Production: Iris Yisraeli
Traffic: Ronit Doanis
Studio Director: Lea Avram Vayzer
Studio: Diti Shay
Production: OG Production
Director: Aviv Maaravi
Country: Israel
Published: September 2020
Synopsis:
Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.