Category: Pharmaceutical
Media: Film
Brand: Medlife
Agency: Soho Square
Geo: India
Advertising Agency: Soho Square, Bengaluru, India
Creatives: Sumanto Chattopadhyay, Rwitayan Mukherjee, Mayur Varma
Account Management: VS Srikanth, Naveen Raman, Supreeth Murthy
Production house: Soda films
Director: Rajesh Krishnan
Published: December 2017
Synopsis:
MedLife, the one-stop healthcare hub, has kick-started its marketing efforts with a full-fledged mass media campaign. The new campaign, conceptualized by Soho Square, Bengaluru, attempts to let medical consumers know what they have missed out so far. The campaign has unveiled MedLife’s new branding and tagline – ‘Obsessed with health’; it highlights MedLife’s value as a brand that prizes the customer’s health while also giving them the benefit of better control, accessibility and transparency.
At the heart of the campaign is a television commercial which highlights the benefits of buying medication online from MedLife. The commercial looks at the the chore of buying medicines from a store in a lighter vein. With it, MedLife attempts to tackle the discomfort a customer might face while buying medicines the traditional way. The commercial highlights the ease of ordering medicines by simply clicking and uploading a prescription on to the app. It also vouches for the best price, quick delivery and the widest range of medicines – all in a quirky, light-hearted way.