Category: Recreation, Leisure
Media: Experiential
Brand: Melbourne International Comedy Festival
Agency: BBDO
Geo: Australia
Advertising Agency: Clemenger BBDO, Melbourne Australia
Creatives: Joe Sibley, Giles Watson
Production Company: Airbag
Director: Raphael Elisha
Published: March 2017
Description: Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing.
For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought.