Media: Interactive
Category: Entertainment & leisure
Client: Melbourne International Film Festival
Agency: McCann Melbourne
Production: AIRBAG
Country: Australia
Director: Will Horne
Chief Creative Officer: Patrick Baron
Executive Creative Director: Nicole Mandile
Creative Director: Andrew Woodhead
Art Director: Max Kennedy
Copywriter: Tom Medalia
Copywriter: Aaron Bethune
Producer: Melina Flood
Producer: Nick Venn
Designers: Edward Stroud
Senior Editor: Oliver Knocker
Group Account Manager: Charlie McDevitt
Account Director: Emma Van Den Berg
Senior Account Manager: Meg Andrews
Account Executive: Leighton Howindt
Head of Production: Martin Box
Managing Partner: Adrian Bosich
Published: July 2018
Synopsis:
Melbourne International Film Festival (MIFF) has launched its latest campaign, 'Unwritten Reviews',via McCann Melbourne. The campaign aims to inspire a new way of reviewing films, through sensory elements that transcend beyond the written word. Inspired by the festival's mission, the 'Unwritten Reviews' seek to bring to life the emotive response of each film through an unforgettable sensory experience, at times evoking the same response as the films. This year, six 'Unwritten Reviews' have been created by six diverse Melbourne artists, including a professional chef, a music producer, a master brewer, a contemporary Indigenous artist, a cocktail mixologist and a tattoo artist. Each artist was invited to attend a private screening of a film from the 2018 program. They were then tasked with crafting a bespoke review in their respective mediums inspired by their viewing experience.