MQFF PROMO TRAILER 2017 (cinema ad)
As Australia becomes increasingly hostile to minority voices, the Melbourne Queer Film Festival is more vital than ever, carving out a space for stories that are under-represented in mainstream cinema. To make this point, JWT Melbourne turned to an unlikely subject as source material for this year’s cinema trailer: the divisive rhetoric of right wing politicians, Cory Bernardi and Pauline Hanson, on subjects like safe schools and marriage equality. The aim was to transform these hateful messages into a visual story of strength, unity and love, taking recorded interviews and speeches from the politicians and turning their basic voice data into a visual and audio form that could create a beautiful animation of MQFF's iconic new logo. They collaborated with Berlin 3D Visual Artist, Bernd Marbach and Melbourne-based composer and producer, Cornel Wilczek, to do so, ultimately telling the story summed up in the campaign line: when the agenda is to divide, we need stories that unite.
Category: Entertainment & leisure
Client: Melbourne Queer Film Festival
Agency: J. Walter Thompson Melbourne
Country: Australia / New Zealand
Digital Designer: Bernt Marbach
Executive Creative Director: Kieran Antill
Creative Director/ art director: Jim Walsh
Creative Director/ writer: Jess Lilley
Sound Design: Cornel Wilczek
Account Director: Jacob Hewitt
Agency Producer: Stephanie McDonald
Editor: Dave Wade
Designer: Scott Butler
Account manager: Patricia Tucker