| Clio Awards 2016 | ||
|---|---|---|
| Film Technique | Product/Service: Cinematagraphy | Bronze |
| Cannes Lions 2016 | ||
| Film Craft | Film Craft: Cinematography | Bronze Lion |
| Spikes ASIA 2016 | ||
| Film Craft | Film Craft: Cinematography | Bronze Spike |
Agency: Fred & Farid Shanghai
Brand: Memorieslab
Country: China
Entrant Company: Fred & Farid Shanghai
Advertising Agency: Fred & Farid Shanghai
Media Agency: Fred & Farid Shanghai
Pr Agency: Fred & Farid Shanghai
Production Company: Fred & Farid Shanghai
Additional Company: Memorieslab, Hong Kong
Executive Creative Director: Feng Huang (Fred & Farid)
Stylist: Martine De Menthon (Fred & Farid)
Chief Creative Officers: Fred & Farid (Fred & Farid)
Agency Supervisors: Fred & Farid, Isabelle Constant, Guillaume Leroux, Solene Marce, Vanessa Sayarath (Fred & Farid)
Music Supervisor: Léo Copet (Fred & Farid)
Agency Producer: Slim Trabelsi (Fred & Farid)
Marketing Project Manager: Solene Marce (Fred & Farid)
Brand Supervisors: Andy Shiamp, Raymond Shi (Fred & Farid)
Copywriters: Joseph Davies, Susan Lin (Fred & Farid)
Head Of Production: Karim Naceur (Fred & Farid)
Digital Account Executive: Vanessa Sayarath (Fred & Farid)
Art Directors: Pierrick Jegou, Nicolas Liberman (Fred & Farid)
Brief Explanation
The film called “Treasure Today” is a visual poem edited in rewind full of symbolism, shot in the middle of the wide landscapes of Iceland: a DeLorean denotes humanity’s rush towards the future; the motorcyclist racing on a desert beach illustrates the fleeting trace we all leave on Earth; two old lovers represent true love.