Category: Media
Media: Film
Brand: Men's Health
Agency: MullenLowe
Geo: South Africa
Advertising Agency: MullenLowe, South Africa
Chief Creative Officer: Kirk Gainsford
Art Director: Nethaam Abrahams
Copywriter: Janine Caboz
Agency Producer: Riska Emeran
Production Company: 7Films
Director: SJ Myeza-Mhlambi
Producer: Nina van Rensburg
DOP: Fabian Vettiger
Focus Puller: Luke van Rensburg
Post Production: Strangelove
Online Editor: Darian Simon
Colourist: Nic Apostoli
Published: May 2018
Synopsis:
This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage.
We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films.
We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite.