Category: Automotive
Media: Experiential
Brand: Mercedes
Agency: Pixel and Pixel
Geo: Spain
Advertising Agency: Pixel and Pixel, Madrid, Spain
Executive Creative Director: Victor Coello Muñoz
Creative Director / Copywriter: Javier López Píriz
Art Director: Lucas Sánchez
Technical Director: Roberto Torres
Head of programing: Luis Avilés
Account Director: Adrián León
RRSS Director: María García-Albertos
Audiovisual Production: La Bicicleta AD
Published: December 2016
Description: Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace