Category: Cars
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ C-CLASS
Agency: JUNG von MATT
Production Company: ELEMENT E, Hamburg, GERMANY
Date of First Appearance: Mar 7 2011
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Copywriter: Dan Pierraci
Art Director: Jonas Keller
Agency Producer: Meike Van Meegen
Account Supervisor: Sven Doerrenbaecher/Sonja Stockmann/Yves Rosengart
Producer: Patrick Dettenbach
Director: Alex Feil
Editor: Sabine Panek
Sound Design/Arrangement: Florian Lakenmacher
Post Production: Delipictures Gmbh
Cameraman: Alex Barber
Music: Florian Lakenmacher/Maximilian Olowinsky/Felix Müller
Account Manager: Knut Simons
Planner: Malte Lenze
Cinematographer: Alex Barber
Other Credits: Colourist: Oliver Schuhmacher
English Description
The Attention-Assist in the new Mercedes-Benz C-Class warns the driver at first signs of drowsiness and recommends to have a break – no matter where you are. In the TVC, this leads to an unanticipated encounter.