Mercedes-Benz: Extreme Alpine Soccer

Credits & Description:

Brand: Mercedes
Media: Online
Category: Automotive
Agency: Fischer
Geo: Germany
Mercedes: Extreme Alpine Soccer
A group of Austrian footballers has invented a new extreme sport: „Alpine Soccer“. This is rumoured to be football at its toughest, as it’s only played on the steepest Alpine slopes…
Advertising Agency: FischerAppelt, Stuttgart, Germany
Executive Creative Director: Lukasz Brzozowski
Creative Director: Mesut Geyik
Art Directors: Jörg Litschko, Nils Klos
Account Director: Jan Lenke
Inhouse Producer: Marisa Möhrke
Film Director: Lukasz Brzozowski
Service Production: Studiovier
Original Music: Tonfall
Description of the Project:
Soccer attracts a lot of publicity – especially during the Euro Cup. We wanted to show a so far unknown facet of European football: „Extreme Alpine Soccer“ – that is to say, playing soccer on a very steep slope. This new kind of sport was the perfect story to stage the benefits of the Mercedes-Benz van Sprinter 4x4. So we found the ideal slope in the Austrian valley of Montafon as well as two local football teams to compete against each other – and shot the film. The video shortly became a viral hit counting more than six million views throughout the social channels and attracted huge interest of both the local and trade media.